100¦~06¤ë¸¹ ¹D ªk ªk °T (230)

DEEP & FAR

 

 

°Ó¼Ð²H¤Æ¤§ª½Ä±¤èªk

§@ªÌ¡G Jerre B. Swann

 

 

³¯­§´¸ ªk°È±M­û

¡Dªk°ê°¨ÁɤT¤j¼Ú¨È¬ã¨s©ÒºÓ¤h

 

 

¹ê»Ú¤W¡A¤j³¡¤Àªºª¾¦W«~µP·|¥ß§Y¨Ï¤H­Ì·Q°_¤@­Ó¼v¹³¡B¥Í¬¡¤è¦¡©Î®ø¶OªÌ·Q­n°Ñ»Pªº¸gÅç¡C¬ï¤W­@¦N(Nike)¾c¤l¡A§A¥i¥H¡¨¾¨ºÞ¥h°µ(just do it)¡¨¡C¤@¥xJeep¯à¡¨¥h¥ô¦ó¦a¤è¡A°µ¥ô¦ó¨Æ(go anywhere, do anything)¡¨¡C¤@±iHALLMARK¥dªí¥Ü§A«Ü¦b¥G¡¨µ¹³Ì¦nªº(give the very best)¡¨¡C¦Ê¨Æ(PEPSI)¨Ï§A¶i¤J¤@­Ó¡¨·s¥@¥N(new generation)¡¨¡C§¹¬üªº¤@¬í¬O¡¨¬_¹F®É¨è(KODAK moment)¡¨¡C

¦p¦P´¿´£¨ì¦³Ãö©óTiffanyªºÂŦ⧲°(blue box)¡G

¥´¶}¸Ó¥]¸Ë©M¥´¶}±ö¦è¦Ê³f(Macy)ªº¥]¸Ë·Pı¤£¦P--·Pı§ó±j¯P¡B§ó¯S§O¥BTiffanyªº¤âÁå¬Æ¦Ü¨Ï°tÀ¹ªÌ·Pı§ó§l¤Þ¤H»P¦Û«H¡K¦W®ð»P«~½èªºÁp·Q³Q°²©w¯uªº§ïÅܤF¨Ï¥Î¸gÅç¡K

¤jÅé¦Ó¨¥¡A³\¦h®ø¶OªÌªºÁʪ«µ{§Ç¬°¡G

§Ú­Ì´¿¸g¾ú¤å¤Æªº­«¤jÅܤơCÁʪ«¦A¤]¤£¬O¨ººØ§Ú­Ì¶·§Ô¨ü¡A¦Ó¨Ï¤û¥¤¶ëº¡¦B½c©M¥ÎÄû¤l¶ëº¡¤º¦ç©â±Pªº®a®xÂø°È¡C¥¦¬O§Ú­Ì¥H¬Û¦Pªº¤èªk¥hºt°Û·|¡BÃÀ³N®i©MÀ\ÆU¡C§Ú­Ì¦b­þÁʪ«©M¤°»ò°Ó©±´N¦n¹³¤Ï¬M¥X§Ú­Ì¦Û¤vªº§Î¶H¡C¦¹·Qªk¬°¡A¦pªG§Ú­Ì¬O¨ººØ¥i¥H¦b³Á­}»¹¤j¹D(Madison Avenue)¤Wªº°²©w¬O§Ö¼Ö¥@¬Éªº¤@³¡¥÷¡C°Ó©±¦A¤]¤£³æ³æ¥u¬O¥²¶·¥h¶ñº¡§Ú­Ì¥ß§Yªºª«½è¥Ø¼Ð¡C¥L­Ì¥²¶·§ïÅܧڭ̡B´£°ª§Ú­Ì¡A³Ì­«­nªº¡A¨Ï§Ú­ÌÅw¼Ö¡C

¦]¦¹¤@­Óª¾¦W«~µP¨å«¬¦a´£¨Ñ¡¨¥þ³¡ºî¦Xªº¸gÅ硨¡C

 

I.                   ¤T­Ó¡¨I¡¨©M¤T­Ó¡¨S¡¨µ²¦Xªºª½Ä±½ÄÀ»

 

²Å¸¹¡A¨ä¥»¨­¤§§@¥Î¡A¬°ÃѧO(identifies)¡B§iª¾(inform)©M²z·Q¤Æ(idealizes)--²§±`¦a(singularly)¨ë¿E(stimulates)©M³c½æ(sells)¡Xª½Ä±¦a¬°¤£¥i­pºâ»ù­È¡A¤×¨ä¬O¦b¥»½è¤W¥u¦³¤T¤Q¬í°Ó·~ªº²{¥N¡C